In the world of digital marketing, the importance of content marketing is increasing. The way content marketing campaigns and content strategies are created is changing. Users want interactive content, brands with an authentic and likeable face, and a better user experience.
Videos and podcasts enable users to experience brands in a different way, social media is becoming more and more relevant, and influencer marketing is on the rise. In this article, we list 10 content marketing trends that will dominate this year.