What is marketing automation ?
Marketing automation is taking your daily tasks or tasks that are repetitive and automating them. Instead of these automated processes hurting your leads they actually help them by categorizing them and giving them a score.
These automation processes lead to a better overall experience for your leads and customers by reducing unneeded messages and follow ups and keeping them on path.
The most common form of automation is email marketing automation where you send out a follow up sequence to your leads to push them to the end result of buying your product or service.
However there are many other marketing automation strategy you can do such as voicemail follow up, Facebook messenger, text messages and so much more.
All of this is done through lead generation and online marketing tactics. This allows you to do better lead nurturing to produce more revenue for your business.